Are the adverts from big finance companies and banks too good to be true? In his latest post, Mark Smillie is sharing his thoughts on the subject!
“I hope the Sun is shining where you are today, and you are having a great week.
We have been told the same thing since we first started watching television, listening to the radio and reading the papers.
“If you want a business loan, then go to your bank or a finance company.”
The Marketing Myths
Their marketing men have come up with some wonderful ideas over the years, to show us how easy it is, and take our money and waste our time.
Pigs running through fields or was it horses? Slogans like the ‘hard of hearing bank’ or something similar.
Hence it is quite understandable that we think all banks and finance companies are the same, they all lend money to businesses. What’s the difference?
Or you may think if your proposal has been turned down, you might think it will be elsewhere to.
Well, there are 100’s (yes 100’s!) of finance companies out there! The vast majority all have different sweet spots.
Go to the wrong finance company and you could pay up to 50% more than you should. What about going to the right company, but filling out the forms incorrectly? Well, the underwriting team will catch it, and you may end up paying up to 50% more still!
Great work for their marketing team.
But please, just humour me for a second!
Imagine you are in a busy marketplace in Cairo, there are 100’s of stalls all offering business finance. Where would you go, to get the best possible business finance to suit your business?
Simple, you would go and get a Good Guide, ideally from a recommendation you would trust.
And you would only use 1 guide/broker, because imagine the confusion you would cause using several guides.
Well rather than going to Cairo for a finance broker, please read our testimonials!
Let me ask you a question, do you think your chances of success are going to increase or decrease, by going to someone who knows the market place and where to go?
But why not give me a challenge?
Why not find out how good I am at my job and tell me what type of finance would ideally suit your business.
For example, you might say: “I would like a finance facility of 200k but I only want to be charged for it when I use it! Also, I can use as little or as much of the 200k when I want to!”
Why not pick up the phone and tell me what’s on your mind? Let’s bounce some ideas around! Please pick up the phone and say hi, you are always welcome to call me on my personal mobile.
If you’re interested in recieving this kind of content direct to your inbox, consider signing up for the weekly newsletter!